If you'll remember last month when we blogged about the Kia hamsters making their way back on the airwaves to promote the 2013 Kia Soul, we here at Arapahoe Kia were pretty excited. Now, the excitement level has been kicked up a notch as the hamsters have made their triumphant return to TV.
The twist in this ad showing off the versatile and sporty Kia Soul is that we don't really know it's a car commercial like we did with the last one. In fact, the ad, called "Bringing Down the House," doesn't even start in this century. The first images we see are of the 18th-century upper-crust making their way to the opera house to see a ballet. To start, everything seems to be going as planned. That is to say it was terribly boring. That's when the stage opens up and the 2013 Kia Soul is revealed, along with the true identity of the orchestra's conductor, who happens to be a hamster in disguise.
The Maestro then cues up a his hamster DJ counterpart to throw on a track that rocks the Amadeus off the crowd as the rest of the hamster crew appears on stage with the Soul busting out some dance moves.
The initially skeptical crowd eventually joins in on the fun once the laser show gets into full swing, and DJ Hamster goes for an epic stage dive. Then, just like that, the hamsters use the push-button start feature in the Kia Soul and blast off on to some psychedelic futuristic space highway, while we also catch a glimpse of the vehicle's central display which features onboard navigation and many other entertainment options.
It's all part of the effort to show how the 2013 Kia Soul breaks with convention and can attract young car buyers looking for an affordable and reliable ride, as well as veteran motorists who want a smaller vehicle that packs a lot of punch.
No matter who you are, if you're interested in learning more about the Kia Soul, contact us here at Arapahoe Kia, serving drivers in the greater Denver area. We're always happy to answer any questions you might have, as well as go over the many Kia lease and car loan options available to you. Located at 9400 East Arapahoe Greenwood Village, CO 80112, we offer a wide range of new Kia models that are available for a test drive at your convenience, so stop by during regular business hours and we can set one up for you.