Kia Motors is kicking off the New Year with the momentum it's gained from being ranked 87th overall on Interbrand's Top 100 Best Global Brands list for 2012. With a flashy lineup of new Kia inventory, here at Arapahoe Kia we are proud to support a brand that strives to motor to the top.
Interbrand, the world's largest brand consultancy agency, determines the annual rankings based on evaluation of overall company performance and growth, financial factors, and how well the brand influences a buyer's decision. The success of Kia Motors over the last year is attributed to its sponsorship opportunities, marketing strategies at major events like the Australian Open and UEFA European Championships, and its ability to create a strong and valued presence in communities. These factors have allowed Kia to increase its value by nearly 50 percent from 2011.
By adding models like the 2013 Kia Optima and 2013 Kia Sportage to its lineup, Kia is making itself a rapidly growing brand that can't be reckoned with in the automotive industry.
The Vice President of Sales and Marketing in Al-Jabr Motors, Mr. Abdulslam Al-Jabr, commented on the ranking and said, "Entering the 'Top 100 Best Global Brands' validates Kia's commitment to continuously provide exciting and inspiring brand experiences. And it's amazing to see what we can accomplish by staying true to who we are - a young and dynamic challenger that goes beyond expectations."1
Interested in checking out what all the hype is about? Come by and visit Arapahoe Kia at 9400 East Arapahoe Greenwood Village, CO 80112 to learn more about the latest models or to test drive one today. They might just go above and beyond your expectations!
Source: 1http://www.ameinfo.com/kia-motors-join-list-top-100-322605