Across all industries, there are TV advertisements that encourage us to buy a product and those that encourage us to immediately change the channel. Teaming up with L.A. Clippers player, Blake Griffin, Kia has created a new commercial that most definitely falls under the first of the two. In a 30-second ad, the automaker presents the NBA All-Star and a brand-new 2012 Kia Optima performing an outrageous trick and leaves viewers with the message, "Kia Optima and Blake Griffin: Taking things to the next level."1
Entitled "Time to Shine," the commercial is a response to an All-Star Slam Dunk contest at which Griffin executed an impressive slam dunk while jumping over a Kia Optima. For the ad, the basketball player got even riskier. Tied to the back of the speeding Kia model, Griffin dons rollerblades and is launched up a 45-degree ramp. Upon reaching the end of the ramp, he soars up into the air, grabs a basketball that is shot out of a cannon and performs a perfect slam dunk. As you probably can infer, the commercial required a bit of graphical manipulation. But just because Griffin's stunt might not be quite in line with reality, doesn't mean he and the Optima aren't in fact extremely daring. Let Arapahoe Kia assure you, both of them are.
In addition to the TV spot, Griffin will act as the global spokesperson for Kia Motors and take on several other responsibilities. The athletic Kia fan will make public appearances on behalf of the brand, participate in exclusive product promotions and stay involved with social media engagements.
Whether you are a fan of Blake Griffin, a fan of the Kia Optima or fan of both, Arapahoe Kia invites you to stop by and test drive any of the new Kia models we have at 9400 East Arapahoe Greenwood Village, CO 80112. Also, if you have any questions about Kia marketing initiatives or anything else Kia related, feel free to contact us online.
Source: 1http://www.mediapost.com/publications/article/160936/griffin-dunks-again-for-kia-but-this-time-on-ska.html