With vehicles like the Kia Forte making a splash on the auto world, Kia shared its plans for new sponsorships. The South Korean auto maker joined The National Basketball Association to head up the 2011 NBA Draft!
The 2011 NBA Draft, presented by Kia Motors, was held at the Prudential Center in Newark, N.J. on June 23.
Kia Motors utilized the partnership of the 2011 NBA Draft to highlight an updated line of vehicles, including the acclaimed 2011 Kia Optima - the Official Vehicle of the NBA. The sedan made an appearance at the NBA Cares Community Caravan event, which went down in Newark and New York City just before the Draft.
"At Kia, we are true fans of the game, and following the drama and excitement of the outstanding 2010-11 season we were pleased to be expanding our basketball presence as the presenting partner of the 2011 NBA Draft," said KMA Vice President of Marketing and Communications, Michael Sprague. "Our relationship with the NBA has significantly raised awareness and consideration for the Kia brand and our diverse lineup of stylish and fuel-efficient vehicles, and we look forward to sharing the passion and energy of the NBA Draft with basketball fans across the country and around the world."2
"The NBA Draft is one of the marquee events on the NBA calendar and Kia Motors is an ideal fit to serve as the event's presenting partner," said NBA Executive Vice President of Global Marketing Partnerships, Mark Tatum. "Since our partnership launched, Kia Motors has dedicated itself to connecting with our passionate fanbase, and presenting the 2011 NBA Draft will provide it with another unique way to highlight its vehicles and create unique experiences for our fans."1
Kia experienced great exposure during the live NBA Draft telecast on ESPN. Check out the latest Kia vehicles at Arapahoe Kia - 9400 East Arapahoe Greenwood, CO 80112.
Source: 1,2http://www.prnewswire.com/news-releases/kia-motors-expands-partnership-with-nba-to-become-presenting-partner-of-2011-nba-draft-123742809.html