Is Kia having an identity crisis? No, but they are looking to "buff up" their image globally, with the goal of beefing up sales figures as well.
Makers of the all new Kia Optima, which can be taken for a spin at Arapahoe Kia - 9400 East Arapahoe in Greenwood, CO are undergoing yet another facelift process - with vehicles and their company simultaneously
New models were recently introduced by the South Korean auto maker , like the Optima, which possess a more robust engine and aggressive front grills.
Kia is also changing its image as an employer. Honing in on the latest popular trend of making it about the employees, the company provides lunch break soccer matches on three artificial-turf fields, living quarters for unmarried employees, a company hospital, and fire station near the factory entrance. All of this progress is from a facility that only a decade ago wasn't sure if it would stay in business.
The plant in Hwasung, South Korea, is running at full capacity, and built 547,000 vehicles last year to keep up with global demands.
"We had to get back to the basics," says Tae-Hyun Thomas Oh, chief operating officer, at Kia headquarters. "We worked hard in pursuing product quality. We knew we couldn't sell our cars without it." The plans included designing sleek models for the "young at heart," spending more on youthful ads.1
So far it seems to be a sucess. The numbers of Kia vehicles rolling off dealership lots these days continues to rise. Are you ready to give Kia a try?
Source: 1http://www.usatoday.com/money/autos/2011-06-27-kia-rising_n.htm