In a recent Arapahoe Kia blog post, we touched briefly on the Kia Soul Hole-In-One, a golf-inspired variant of the original Kia Soul. Now, we'd like to take a few minutes to discuss another company initiative that once again has Kia on par with the pro-golf industry. The automaker's officials recently announced an expanding partnership with the Ladies Professional Golf Association.
As one of the fastest growing auto brands in America, it's no surprise that Kia will become the "Official Automotive Partner" of an equally energetic, rapidly-rising organization. Michael Sprague, VP of Marketing and Communications for Kia Motors America, explains, "Attendance and TV viewership of the Kia Classic tournament has grown and with the tour's talented field of exciting young players sparking more interest in the sport it was an easy decision to expand our relationship."1
Under the trophy-worthy partnership title, Kia will take on the role of Kia Performance Awards exclusive sponsor, supply the "Official Tournament Vehicle" for eight LPGA tournaments and gain media-exposure through the Golf Channel's LPGA telecasts and on LPGA.com. High-five for Kia on scoring such a beneficial partnership? We think so. And it seems as though the feeling is mutual. Jon Podany, LPGA Chief marketing Officer, considers the duo a great pair and says that the Kia brand "mirrors where we are headed at the LPGA."2>
Another great partnership is that between the customers and team members at Arapahoe Kia in Greenwood Village, CO. We appreciate the loyalty our Kia buyers display and are eager to reciprocate by being available to assist at any time. Simply contact us online with a question or let us know what you'd like to see in your next new Kia model.
Source: 1,2http://www.thesportscampus.com/2011112117652/the-business-of-sports/kia-named-official-automotive-partner-of-the-lpga