No matter what team you're rooting for in this year's NBA season, you can bet your team is rooting for Kia. Arapahoe Kia says this because the pro-basketball association has once again named Kia Motors America to be the Official Automotive Partner of the NBA (National Basketball Association).

In a dynamic, rapidly-evolving world, "new technology" is considered "old" before half the population even gets their hands on it. Kia understands.  That's why the automaker has chosen to revamp its in-vehicle information offering only a short time after the original was released.